Multidisciplinary designer with 15+ years of transforming creative concepts into market-ready products and cohesive visual communication, combining creative vision, commercial awareness, and hands-on technical expertise across fashion, accessories, product development, and visual storytelling.

AREAS OF EXPERTISE

  • Creative Direction & Visual Storytelling

  • Product Design & Development

  • Trend Research & Collection Development

  • Packaging Design & Prototyping

  • E-commerce & Digital Merchandising

TECHNICAL CAPABILITIES

  • Technical Design & Tech Pack Development

  • Pattern Development, Fitting & Sample Refinement

  • Garment Technical Flat Sketches

  • Engineered Print & Textile Design

PROFESSIONAL EXPERIENCE

EYE CANDY LA
Creative Director / Product and Packaging Designer
Los Angeles, CA | 2012–Present

  • Direct creative strategy and contribute to product development for a trend-driven fashion jewelry and accessories brand, carrying concepts through merchandising and retail presentation.

  • Serve as Product Specialist for major retail partners including TJ Maxx, TK Maxx, and Marshalls, collaborating directly with buyers on specialty product groups, packaging direction, seasonal color stories, and private-label product development.

  • Conduct ongoing trend research across fashion media, social platforms, and the retail market, translating insights into commercially relevant jewelry and accessory concepts and seasonal assortments.

  • Introduce 50 to 100 new SKUs each month while managing product presentation, imagery, 
    and digital merchandising across Shopify and Faire.

  • Oversee seasonal visual storytelling and brand presentation across homepage features, buyer presentations, and product imagery.

  • Train junior team members in Shopify management and office workflows.

CAP GOWN
Product Designer / Technical Designer / Product Development Lead
Los Angeles, CA | 2025–Present

  • Conceptualized and developed the Halo Collection, a fashion-forward interpretation of traditional graduation caps and gowns, combining elevated fit, fabrication, functionality, and embellishment.

  • Designed a coordinating graduation cap inspired by traditional academic headwear and the silhouette of a cocktail hat, creating a distinctive alternative to the conventional mortarboard.

  • Led the end-to-end product development process from concept through hands-on pattern development, sourcing, costing, sampling, fittings, revisions, prototyping, and a limited Los Angeles production run, coordinating specialty vendors and translating the design into production-ready fit and construction.

  • Developed production-ready technical packages and collaborate directly with overseas manufacturers on sample reviews, fit evaluations, and technical revisions.

AMANDA SAGE COLLECTION
Co-Founder / Creative Director / Fashion & Product Designer
Los Angeles, CA | 2014–Present

  • Co-founded and creatively directed a fashion and lifestyle brand translating visionary artist Amanda Sage’s paintings into wearable art and consumer products.

  • Digitally remixed original artwork into repeat and fractal-inspired patterns, engineering placement, scale, and composition across garments and textiles.

  • Designed and developed diverse collections across activewear, fashion, home, and lifestyle categories for yoga, festival, and art communities, spanning apparel, blankets, pillows, and wall tapestries.

  • Produced and directed collection photoshoots, overseeing styling, imagery, and creative presentation.

  • Managed e-commerce operations, including merchandising, inventory, fulfillment, and shipping.

  • Created and operated festival and pop-up retail environments, spanning visual merchandising, inventory, sales, and temporary staffing.

SHABZI
Multidisciplinary Artist & Designer

  • Maintain an independent art and design practice as SHABZI, creating original work across fashion, jewelry, illustration, and wearable art.

  • Create one-of-a-kind and limited-edition pieces defined by bold color, expressive form, symbolism,
    and material experimentation.

  • Transform original illustrations into wearable art through digital fabrication, including laser-cut and etched acrylic jewelry.

  • Design expressive fashion and accessories for performance, nightlife, festivals, and creative collaborations.

EARLIER FASHION EXPERIENCE

PATRICIA MARQUIS SHOWROOM
Sales & Account Manager
Los Angeles, CA | 2010–2012

  • Managed wholesale accounts for a multi-line lingerie showroom, building relationships with retail buyers and store accounts.

  • Presented collections, advised buyers on product selection and assortment, and supported reorders based on inventory and product performance.

  • Represented brands at industry trade shows while maintaining showroom presentation, merchandising, samples, and collection organization.

SOFTWARE & PLATFORMS
Adobe Illustrator | Adobe Photoshop | Adobe InDesign | Shopify | Microsoft Excel | Microsoft Word

EDUCATION
Fashion Institute of Design & Merchandising (FIDM)
Associate of Arts, Fashion Design | Cum Laude