EYECANDY LOS ANGELES
PRODUCT DESIGN
PACKAGING DESIGN
DIGITAL MERCHANDISING
PRODUCT DESIGN • PACKAGING DESIGN • DIGITAL MERCHANDISING
Designing trend responsive jewelry, accessories, packaging, and digital retail experiences for a fast-moving fashion accessories brand. My work blends creative development with commercial goals, translating emerging trends and retailer requests into finished products and cohesive brand experiences.
ROLE
Product Designer
Packaging Designer
E-commerce Creative Lead
SCOPE OF WORK
Product Design + Development
Trend Research
Packaging Design
Brand Identity + Logo Design
Buyer Collaboration
Seasonal Graphics + Color Direction
E-commerce Art Direction + Digital Merchandising
YEAR
2012 - Present
CORE CREATIVE WORK
TREND RESEARCH
+ PRODUCT DEVELOPMENT
Researching emerging trends and developing multiple design options in response to retailer-requested categories and seasonal direction.
PACKAGING +
BUYER COLLABORATION
Developing packaging concepts, seasonal graphics, and product presentation options, including direct collaboration with TJ Maxx buyers on private label packaging design.
BRAND IDENTITY +
LOGO DESIGN
Developing the EYECANDY LA
visual identity and logo designs
as the brand evolved over time.
DIGITAL
MERCHANDISING
Shaping the EYECANDY LA
e-commerce experience through homepage imagery, seasonal features, product organization, and digital merchandising.
SELECTED PRODUCT DESIGN
A selection of my favorite jewelry and accessory designs spanning playful novelty, symbolic motifs, and seasonal collections.
ENAMEL JEWELRY
METAPHYSICAL JEWELRY
NOVELTY JEWELRY
HOLIDAY JEWELRY
BRAND IDENTITY + PACKAGING
Creating a cohesive visual identity through logo design, packaging, seasonal graphics, bringing consistency and personality to the brand across products and retail presentations.
BRAND IDENTITY
Logo evolution
and key identity applications.
PACKAGING DESIGN
Cards, boxes, graphics, seasonal treatments,
color, and product arrangements.
E-COMMERCE + VISUAL MERCHANDISING
Developing homepage features, seasonal imagery, product organization,
and digital merchandising to create a cohesive and commercially relevant Shopify experience.
